Featured post from May 10, 2010

Redesigning TouringPlans.com

A really fun project for some great people.

Redesigning TouringPlans.com Read Post...

Recently from the Weblog

Woo Hoo! It’s a birthday!

Well… not so much a birthday per se, but there is something that just turned a year old.

On August 15th, the little company that Janey and I started as a vehicle to chase some dreams, celebrated it’s 365th day in operation. To be fair, the actual company was formed a bit earlier, but we didn’t do any business until I had finished my employment obligation to everyone’s favorite entertainment company.

The year has been a rollercoaster ride of monumental proportions. I’ve learned so much, made many mistakes, hit a few home runs and met some wonderful people.

I have loved the independence to live life on my own terms (which usually means breaking out to hang with my wife and boy all too often). I love working with my pal Nanna (the dog) at my feet, in a studio I put together with my own two hands. I love that my desk is next to my wife’s, and I love that we do what we do together.

We’ve launched a fun new product, that is only the first of several we’re either working on or have thought through. The future is rife with fun and interesting projects that will be executed with passion and love.

All that said, I’ve missed Disney terribly. Well… I miss what I loved about it. I miss the magic. I miss my friends. I miss my mentors. I miss the work, that I did care deeply about. I’m very happy to be consulting on Disney projects, but it’s not the same as being a Cast Member… and even more so, not the same as living and working so close to Disneyland – which holds a place in my heart that I couldn’t possibly describe. Sometimes I miss it so bad that I physically hurt.

Of course there’s plenty that I don’t miss. The sterile corporate crap that happens at any company of that size. I don’t miss red tape or layers and layers of hierarchy. I do kind of miss being the guy who goes rogue to get things done and prove a point. Sometimes it flew, and sometimes it crashed and burned… but I tried new things and it was cool.

There are some people I don’t miss. Mostly the people who’s priorities put process before product, or themselves before their Guests. We didn’t get along and I made a habit of being pretty vocal about that.

In the end, the time seemed right to say goodbye to those people who were bringing me down, even if it meant leaving a company that I loved. We had some dreams that needed chasing.

We’ve only scratched the surface of what we set out to do. We’ll keep chasing and making cool things happen. I’m so happy that I’ve been able to provide for my family doing something I love. I’m so happy to know that we’re scheduled up with both client work and our own projects. I’m so happy that things have worked out so far, and I’m cautiously optimistic for the year to come.

So Happy Birthday, J. Blackbird. You’ve been our chariot through this new adventure. And I’m looking forward to what year two brings.

The Story of Maingate Ads

One of the first projects I devoted time to after leaving Disney, almost a year ago, was to finally finish and release my Magic In Type – Castle letterpress poster. It was a project I had started many months earlier, but I could never devote enough time to get it to the finish line. I was very excited to finally be able to work during real daytime hours and make it happen.

Skip forward a few weeks to when I had a crate full of freshly pressed prints on the floor of my studio, and it was time to let the world know about it. I, of course, had this dream that I would post one tweet about my posters and the world would be completely amazed by what I had done. Word would spread like wildfire and I would sell out in mere minutes. I did tweet about it, and posted on facebook, and I had a reasonably good response to that… but reality was setting in that I would need to dig a little deeper to make it work.

I decided I would do a little online advertising in the niche areas that might be interested. Disney fans & typography geeks don’t really run in the same circles, so I focused on the area I was most familiar… Disney Parks fan sites.

To make a long story just the tiniest bit longer, I found that advertising on the sites I frequented most was a complete mess. There is a myriad of sites that were possibilities, but they were all covered with boring, vaguely-targeted text ads or flashy, noisy, annoying animation ads, and in most cases, both. It all felt like somebody was handing out a box full of megaphones and telling everyone to stand in the same room and yell their message. With everybody trying to scream the loudest, everyone gets lost in the noise.

It was around this same time I read an interview with a business hero of mine named Jim Coudal. In the interview Jim talks about being frustrated with the state of online advertising in a specific demographic where he wanted to market a new product. He got annoyed and did what any self respecting entrepreneur would do. He decided he could do it better, and with that he launched The Deck.

His story just hit home with me at the right time. I started forming plans to fix what I think is broken about advertising on the sites I love.

After several months of planning and working out the technical details, I’m very happy to announce the launch of the latest J. Blackbird venture…

Maingate Ads – A new ad network reaching out to theme park fans, travelers, memorabilia hounds and amusement industry buffs.

Beginning July 1, 2010 we’ll be serving simple, beautiful and perfectly targeted ads on an impressive lineup of websites. We’ve been so fortunate that our message has struck a chord with website publishers and advertisers alike. We’ll start reasonably small, but we’ve already got some big plans for the road ahead.

If you run or know of a website that’s interested in carrying Maingate Ads, or if you’d like to find out about purchasing ad space, drop us a line.

Redesigning TouringPlans.com

Back in early march I was contacted by the great folks from TouringPlans.com about doing an identity and website redesign for them. I won’t bore you with a lot of details today as I plan to follow this up with a real post about the project and some of the fun stuff we encountered along the way.

For now I’d just like to invite you to see the new TouringPlans.com.

For reference, here’s what the site looked like when they first contacted me:

So many wonderful things

The stars have somehow aligned today and we’ve seen the launch of a bunch of really wonderful things around the web. I’ve linked to some on twitter, but it’s just not doing it all justice. I thought I’d take a cue from Dan at Simplebits and link to a bunch of wonderful things I’ve seen launch in the last little while.

Betaloft

First, I’ll let you know about the launch of one of my own projects. The re-branding and site design of an absolutely killer coworking facility in Salt Lake City called Betaloft.

If you work independently and, like me, often find yourself talking to your dog during the work day, Betaloft provides a wonderful way to keep your sanity and meet cool people. There really is nothing like the spark of creativity and inspiration that comes from face-to-face time with other humans.

betaloft_site

I could go on for hours, but I’ll let you check out the site for more about all that.

Jessica Hische

I was first introduced to Jessica’s work when I ran across her Viney Alphabet in my feed reader. I became an instant fan.

She’s launched a new site full of hand-lettering goodness, and a store full of drool-worthy goods. A must see for type fans of all ages.

jessica_hische_site

On a side note, don’t miss Jessica’s Daily Drop Cap for more beautiful lettering.

Ligature, Loop & Stem

This new site has a small, but wonderful, catalog of type related goods. They’ve just released a white version of their wildly popular Ampersand Test Print that I can’t help but love.

ligature_site

…and just look at that site. lovely.

Teuxdeux

A brand new web app by swissmiss that puts a slick designy spin on the todo app. I love the way it looks, and I’ll spend the next week or so giving it a try.

teuxdeux_site

Mighty

Design hero of mine Jason Santa Maria resolved to work on “stuff that matters”, and he’s launched a studio to do just that. Meet Mighty.

mighty_site

I, and the rest of the web/design universe, will be watching closely for the stream of wonderfulness that is sure to emerge from this little studio.

Prep & Landing

Last, but not least, a beautiful bit of animation hit the airwaves this week. I was skeptical when I heard about it, but last night I watched it on Hulu while I worked. Disney’s Prep & Landing very quickly seated itself as a Christmas classic with me. It’s a creative little story with a ton of heart that will be played right alongside Christmas Vacation and A Charlie Brown Christmas.

If you haven’t seen it… get over to Hulu and check it out.

So I guess that’s about it. I wish the very best to everyone launching something new, something they care about. It’s a difficult but wonderful thing.

Now… back to work.

Two months

I didn’t plan it like this… really I didn’t. I didn’t mean for this site to become a monthly chronicling of my life post-Disney. It’s just sort of ended up that way so far.

You’ll remember from my last post that I’ve been busting my butt on some ever-changing plans. Well, that work hasn’t slowed down one bit, as the world keeps throwing interesting situations our way. I’ve been very fortunate to have met several wonderful new clients and made some great friends who keep me in mind when they have design projects and such. I’ve got ten great posts for this blog, in draft form, collecting a bit of dust while I hustle at getting a few more projects out the door.

I guess this is my obligatory sorry-I-haven’t-blogged-but-I’ve-been-busy post. Damn, I hate those.

Ok, how about this. I’ll say sorry, and I’ll make a vague promise of doing better. But I’ll raise the bar a bit and bundle a bit of an announcement.

… remember a while ago when I was asking you all to help me decide on a few things for our new company? Well, that work is complete. I’d like to introduce J. Blackbird LLC.

Moo Cards

The J. Blackbird website has been online in various forms over the last month. But it’s only just started taking it’s final shape. For now, only the design/development side of our business has a presence. The event side will come shortly. So… any thoughts about that?

One month

Well, it’s been exactly one month since I bid farewell to my dear friends at the Walt Disney Company. It’s been a wonderful adventure, and I thought I’d jot down a few notes about the whole experience.

I can say out loud now, that I left the company a little earlier than originally planned. My wife and I had set a goal to have our affairs in order for me to give notice by the end of October. It’s a date we picked fairly arbitrarily, but it was our way of drawing a real line… an actual point in time to hold ourselves accountable. We had talked a lot about our next adventure in life, we made plans for the next step in our personal and professional lives, but it just never seemed to happen. The time never seemed just right, so we didn’t pull the rip cord.

There were a few times we were sure we’d be pushed into making the move. First it was when we decided to move several states away from Disneyland to start our family. We worked up plans and were ready to go, but I was given the opportunity to work remotely (which was truly a pleasant surprise). After that we had a nasty round of layoffs. I was sure, as the only remote employee in our entire global division, that I would be on the chopping block. So we dug up our plans, polished them off, and were ready to strike out on our own. By some miracle I was spared and I went on working for Disney from 700 miles away. Plans were shelved again in favor of a regular paycheck, and I went back to the grind.

Each time it felt like we were on the edge some something big. We prepared ourselves mentally & emotionally… and when things just stayed the same it was almost a let-down. We were ready to make a big jump, a big move. We got our ducks in a row to make something happen, and it kept fizzling out.

Finally, I reached a point that it was clearly time to move a different direction. Without bringing up topics that are entirely inappropriate for this blog, I will simply pull from a post I wrote exactly one month ago: I needed to take the chance to spread my creative wings a little more independently.

It was earlier than we planned, but there were a few big influencing factors that made us sure the time was right. …so we jumped.

So here we are, one month later. What have we learned?.

  • Plan for the worst, but hope for the best.
    This old saying has so much wisdom packed in it. Our own experience took us from plan A, to plan B, to plan C, back to plan A, some shuffling through several ad hoc plans, and finally finding some traction with plan J or K. Almost nothing has gone according to plan, but it’s all turned out damn fine.
  • Be ready to punt at any time.
    I don’t make many sports references in life, but this one seems to fit. It’s one that I learned in my time planning and executing large events. Sometimes you watch the perfect plan turn to crap right in your hands. It might have been your fault, or it might have been factors totally out of your control. You just have to be real with yourself, and be comfortable when it’s time to kick the hell out of the old plan and come up with something new.
  • A deal ain’t a deal until somebody’s signed a contract.
    We had several projects lined up. Big projects. The kind you spend months just planning. We had commitments, and had actually started some work. But those projects fell through, and I didn’t have a signed contract to back me up. I learned my lesson. Contract + deposit = a deal.
  • Make new friends, and make sure they know what you do.
    I know, I know, it’s Networking 101, but that doesn’t make it any less important. I had some projects fall through, but happily I’ve been able to fill that gap in my schedule by letting some online friends know what I was looking for. A few messages on Twitter… and a great new client was in the door.
  • Stop and smell them roses
    No matter how awesome you are, going out on your own is stressful. There’s a lot to think about. Make sure to take the time to appreciate what’s important and why you made the move. The world is one big beautiful place. Don’t let a day go by without appreciating it.

To wrap this up I will just offer one more little tid-bit. If you’re thinking of chasing a dream, DO IT ALREADY! Be smart, get your stuff together, and chase that damn dream. I chased a dream to Disneyland, and it was truly truly wonderful. Now, my loving wife and I are chasing a new dream. So far, it’s been truly truly wonderful.

A Great Big Beautiful Tomorrow

Today, just a little more than six years after the dream began, it’s time to announce my departure from the Walt Disney Company.

On May 15th, 2003, I drove a car stuffed with every worldly possession I could smash in it, to California to begin my life as a Disneyland Cast Member. That day, my birthday, I embarked on what would become the most amazing adventure I could have possibly wished for.

My heart is full right now as I try to find a way to express the deep sadness, and giddy anticipation I’m feeling.

I truly love Disney. I love what it stands for, and the legacy Walt Disney left behind. And I love the people. I love those real down-to-earth people who embody the essence of what Guests have grown to expect from Disney. True pioneers. Pillars of talent & creativity that I have had the great fortune to learn from.

Then why leave?

I’m in a new place in my life, a place where I want to spread my creative wings a little more independently. There are a few big things I want to create. I won’t give too much away now, but you can expect a launch this year.

Still, even though I’ve decided to chase a new adventure, I believe Disney is wonderful. There is not a finer group of people on this planet. I will always proudly speak of the time I was fortunate enough to spend as a Disney Cast Member.

So what now?

For now, in between feverishly working toward a launch of some new products, I’ll be ramping up my consulting work. I’ll even happily be keeping a few Disney divisions on as clients after my departure.

That said, I am looking to fill a few holes in my schedule for the next month or so. If you have a project in the areas of User Experience, Collaberation, Web Design & Development or Live Entertainment Events that you’d like me to weigh-in on, please feel free to drop me a line.

I anticipate this blog will see a boost in content as well!

And so there it is… the announcement is made and the next adventure begins. I hope you’ll come along for the ride.

Free letterpress poster

** Update *****************
The winning tweet and tweeter have been chosen. The winner has been notified via Twitter Direct Message, and I’m just waiting to hear back on if he/she is alright with me announcing it.

Huge thanks to all of you who entered! Really, I had so much fun watching this take shape today. I literally woke up this morning and said to my wife “I think I’m going to do a twitter contest to give away a poster”… she nodded, and I started this post. I had no idea I would have so much fun. I will absolutely do this again soon.

So, let’s talk about how this all turned out…
The first plan was to have my puppy and 9 month old son choose the winner. I hadn’t worked out exactly how, but I was picturing a pile of entries printed on bacon wrapped gram crackers… the rest is fuzzy.

With very few options in the clearly under-served market of bacon wrapped gram crackers, I was forced to adopt a slightly more boring approach.

There were a total of 51 valid entries. Each entry was given it’s own line in a spreadsheet in chronological order of when the tweet was made. My lovely wife pointed me to the slick and simple random number generator at random.org that gave me a random number between 1 and 51. The tweet that fell on that line number was deemed the winner.

While it didn’t hold quite the magic of a slobber war between the baby and the dog, it got the job done.

So my friends. Thank you again, and stay tuned for I will definitely be holding another contest soon! (but if you don’t want to wait for the next contest, just buy a poster!!!

*********************************

I’ve seen this done all over Twitter & thought it might be fun to try on this otherwise mundane Tuesday.

I’m offering signed and numbered Magic In Type Castle Poster to a random tweeter. To enter, just re-tweet the following…

I just entered to win a Magic in Type letterpress poster! Follow @rustin & tag #magicintype to enter. http://bit.ly/OQkh8

I’ll be choosing a winner randomly today (Aug 11, 2009) at 6:00PM Mountain Time! You need to be following @rustin, and have tweeted the above message before the end of the contest to be eligible.

Now… go tweet!

IMG_0612

Lovely things

Designer/illustrator Jessica Hische can’t seem to stop putting wonderful things out into the world. First she released her first font, Buttermilk, which is just beautiful. Now she’s got some killer viney lettering letterpress posters up for sale.

Go check them out… seriously.
alpha-poster1

« Older Entries