One of the first projects I devoted time to after leaving Disney, almost a year ago, was to finally finish and release my Magic In Type – Castle letterpress poster. It was a project I had started many months earlier, but I could never devote enough time to get it to the finish line. I was very excited to finally be able to work during real daytime hours and make it happen.

Skip forward a few weeks to when I had a crate full of freshly pressed prints on the floor of my studio, and it was time to let the world know about it. I, of course, had this dream that I would post one tweet about my posters and the world would be completely amazed by what I had done. Word would spread like wildfire and I would sell out in mere minutes. I did tweet about it, and posted on facebook, and I had a reasonably good response to that… but reality was setting in that I would need to dig a little deeper to make it work.

I decided I would do a little online advertising in the niche areas that might be interested. Disney fans & typography geeks don’t really run in the same circles, so I focused on the area I was most familiar… Disney Parks fan sites.

To make a long story just the tiniest bit longer, I found that advertising on the sites I frequented most was a complete mess. There is a myriad of sites that were possibilities, but they were all covered with boring, vaguely-targeted text ads or flashy, noisy, annoying animation ads, and in most cases, both. It all felt like somebody was handing out a box full of megaphones and telling everyone to stand in the same room and yell their message. With everybody trying to scream the loudest, everyone gets lost in the noise.

It was around this same time I read an interview with a business hero of mine named Jim Coudal. In the interview Jim talks about being frustrated with the state of online advertising in a specific demographic where he wanted to market a new product. He got annoyed and did what any self respecting entrepreneur would do. He decided he could do it better, and with that he launched The Deck.

His story just hit home with me at the right time. I started forming plans to fix what I think is broken about advertising on the sites I love.

After several months of planning and working out the technical details, I’m very happy to announce the launch of the latest J. Blackbird venture…

Maingate Ads – A new ad network reaching out to theme park fans, travelers, memorabilia hounds and amusement industry buffs.

Beginning July 1, 2010 we’ll be serving simple, beautiful and perfectly targeted ads on an impressive lineup of websites. We’ve been so fortunate that our message has struck a chord with website publishers and advertisers alike. We’ll start reasonably small, but we’ve already got some big plans for the road ahead.

If you run or know of a website that’s interested in carrying Maingate Ads, or if you’d like to find out about purchasing ad space, drop us a line.

For now I’d just like to invite you to see the new TouringPlans.com.

For reference, here’s what the site looked like when they first contacted me:

Betaloft

First, I’ll let you know about the launch of one of my own projects. The re-branding and site design of an absolutely killer coworking facility in Salt Lake City called Betaloft.

If you work independently and, like me, often find yourself talking to your dog during the work day, Betaloft provides a wonderful way to keep your sanity and meet cool people. There really is nothing like the spark of creativity and inspiration that comes from face-to-face time with other humans.

I could go on for hours, but I’ll let you check out the site for more about all that.

Jessica Hische

I was first introduced to Jessica’s work when I ran across her Viney Alphabet in my feed reader. I became an instant fan.

She’s launched a new site full of hand-lettering goodness, and a store full of drool-worthy goods. A must see for type fans of all ages.

On a side note, don’t miss Jessica’s Daily Drop Cap for more beautiful lettering.

Ligature, Loop & Stem

This new site has a small, but wonderful, catalog of type related goods. They’ve just released a white version of their wildly popular Ampersand Test Print that I can’t help but love.

…and just look at that site. lovely.

Teuxdeux

A brand new web app by swissmiss that puts a slick designy spin on the todo app. I love the way it looks, and I’ll spend the next week or so giving it a try.

Mighty

Design hero of mine Jason Santa Maria resolved to work on “stuff that matters”, and he’s launched a studio to do just that. Meet Mighty.

I, and the rest of the web/design universe, will be watching closely for the stream of wonderfulness that is sure to emerge from this little studio.

Prep & Landing

Last, but not least, a beautiful bit of animation hit the airwaves this week. I was skeptical when I heard about it, but last night I watched it on Hulu while I worked. Disney’s Prep & Landing very quickly seated itself as a Christmas classic with me. It’s a creative little story with a ton of heart that will be played right alongside Christmas Vacation and A Charlie Brown Christmas.

If you haven’t seen it… get over to Hulu and check it out.

So I guess that’s about it. I wish the very best to everyone launching something new, something they care about. It’s a difficult but wonderful thing.

Now… back to work.

You’ll remember from my last post that I’ve been busting my butt on some ever-changing plans. Well, that work hasn’t slowed down one bit, as the world keeps throwing interesting situations our way. I’ve been very fortunate to have met several wonderful new clients and made some great friends who keep me in mind when they have design projects and such. I’ve got ten great posts for this blog, in draft form, collecting a bit of dust while I hustle at getting a few more projects out the door.

I guess this is my obligatory sorry-I-haven’t-blogged-but-I’ve-been-busy post. Damn, I hate those.

Ok, how about this. I’ll say sorry, and I’ll make a vague promise of doing better. But I’ll raise the bar a bit and bundle a bit of an announcement.

… remember a while ago when I was asking you all to help me decide on a few things for our new company? Well, that work is complete. I’d like to introduce J. Blackbird LLC.

The J. Blackbird website has been online in various forms over the last month. But it’s only just started taking it’s final shape. For now, only the design/development side of our business has a presence. The event side will come shortly. So… any thoughts about that?

Happily, it’s been an insanely busy week. New clients & projects, sorting out the plan for some killer products, and having the freedom to spend some time with my awesome wife and son during the day. I love it.

One of the large items to strike of my to-do list is to get an identity system worked out for the new company. So, call this a (sort of) announcement that our new design & consulting company is called J. Blackbird LLC. We’re all set up and ready to do business, we just don’t have a face yet. We need all the basics. Yknow… sites, cards, estimates, invoices and all that jazz.

I’ve set to work narrowing down the style we’re going for. Both Janey and I are drawn to old print. Ephemera of many sorts. Trying to take some of the bits of inspiration we find and simply choose a direction is very difficult for me. So I’m asking you. Take a look at these options and let me know what you think in the comments.

Not to sway you at all, but I think we’re both leaning for #1… and to give myself a little breathing room, I’m going to say some variation of #1. Speak up if you’d like…

And for your perusal, the scratch sheet I was narrowing from…

Go check them out… seriously.

Bring bad design to justice.

Check out this totally cool no-flash inline audio player they’ve created. I like it.

These pages are from the Macclesfield Alphabet Book, essentially a 16th century design studio’s marketing portfolio. The British Library is hoping to buy the book from its current owner, at a price of £600,000.

From the CR Blog:

Produced c1500, the book is filled with designs for different styles of script, letters, initials and decorative borders. All are believed to have come from one workshop, where the book would have been used not just in ye olde pitche meetinge but also to teach assistants how to reproduce the house styles.

(via Boing Boing)

A huge collection of movie title screens.

(via Coudal)